The role

The purpose of the Public Relations Manager (Lifestyle) is to develop and drive an innovative PR strategy in order to effectively communicate client’s brand message on a local & regional scale. A key support to the Communications Director, he/she is a motivated individual with a true passion for brand storytelling.

Experience in handling Lifestyle clients is a must.

Duties and Responsibilities:

• Provide strategic and tactical support to the Communications Director
• Work collaboratively with the wider content team
• Work with the Communications Director to develop and implement a local/regional PR strategy for clients
• Draft and/or edit press materials including press releases, bios, fact sheets and statements etc.
• Proactively contact and pitch to global target media to maximise coverage and sell-in news/features.
• Own all local media relations and continue to develop and maintain relationships with key journalists and the media in Singapore.
• Host press appointments with senior editors locally with the possibility of travelling to do so.
• Identify key products, new designers and exclusive items at the start of each season.
• Collate all relevant information that will be captured in the relevant sector presentation to editors.
• Regularly brainstorm communications and content ideas.
• Plan and manage the project budget alongside with the Communications Director Compile written responses for features and news stories and write press releases.
• Follow strategic and actionable objectives & KPIs and maintain a monthly. reporting schedule that includes performance against the set KPIs.
• Monitor and report competitor activity and relevant industry trends, events and opportunities to appropriate teams.

The Ideal Candidate

• Has strong global media relationships across lifestyle/hospitality press.
• Able to encompass the brand and values and truly represent the spirit of the company.
• Has good writing skills.
  Is a self-starter, action-oriented, resourceful and can take a project from start to completion.
• Has a strong eye for detail.
• Proven experience in executing PR strategies.
• Understands the media landscape and lifestyle press.
• Clear and verbal communication and strong interpersonal skills.
• Passionate, engaged and motivated.
• Able to delegate and also execute.
• Warm, friendly, enjoys working in a team environment and loves to have fun.
• Previous experience work in an agency with lifestyle media is a must