ROLES AND RESPONSIBILITIES:

Develop and execute marketing strategies to guarantee a consistent and strong online exposure of i.Dental in Singapore. Work cross functionally with operations, customer service and clinical staff to achieve targets. A strong user understanding and demonstrated expertise on content marketing is mandatory.

• Strong strategic thinker who drives digital marketing strategies and leads generation campaigns including but not limited to social, displays, videos and paid traffic acquisition
• Strategize and develop top, middle and bottom funnel journey on paid ads (SEM, SEO, GDN).
• Work with our digital agencies to plan and manage digital marketing campaigns, including measuring and reporting of ad performance and campaign analysis using tools like Google Analytics, with the ultimate aim of improving campaign performance
• Use GA to track conversions and analyse leads coming in from the various digital channels and providing monthly reports to management
• Develop annual marketing plans, oversee all marketing initiatives and budgets including production of point of sales materials, campaigns and activities
• Working closely with call centres to closely monitor follow-up on leads generated and tracking and monthly reporting on conversion of braces and Invisalign
• Manage all aspects of social media, including handling feedback or enquiries that comes through social media
• Work with corporate partners on corporate partnerships

KNOWLEDGE, SKILLS AND ABILITIES:

• Experience in executing paid social media campaigns, agency experience will be an advantage
• Knowledge of video and picture editing software such as Adobe, photoshop will be an advantage
• Ability to multi-task, problem solve and work harmoniously with all departments and stakeholders
• Candidates with Google analytics certification, Google Ad search will be at advantage
• Full understanding of all social media platforms

EDUCATION REQUIREMENTS:

• Diploma or Degree in Marketing or Business

SUPERVISORY/ PROJECT LEAD REQUIREMENTS:

• Content strategist, work with agencies to plan and develop engaging content for our target audiences
• Digital leads, ad performance and tracking

MAIN INTERACTIONS:

• Dentists
• Customer Service Officers
• Operations

MACHINES, TOOLS, EQUIPMENT AND SOFTWARE USED:

• PC
• Photoshop
• Video editing software

WHO WE ARE

i.DENTAL was founded in 1989 with the vision of designing smiles and defining confidence for people. Committed to serving our patients, our team of dentists and dental hygienists, led by founder and principal surgeon Dr. Cheng Eng Wah, have dedicated themselves to creating happy, healthy and beautiful smiles.

i.DENTAL has come a long way. Starting from our single clinic in Ubi more than 30 years ago to 4 locations islandwide, including an Invisalign Dedicated Clinic today. We were appointed as Invisalign Dedicated Clinic in Singapore in 2014 and we take pride in being recognized by Align Technology, the US-based makers of Invisalign. We have since built up our reputation as a full, integrated dental care provider where we offer comprehensive solutions from general to aesthetic dentistry to help our patients achieve their ideal smile.

Together, we are a closely knitted family dedicated to delivering quality dental treatment at an affordable price for our patients.