As a senior digital planner, you should be intimately familiar with digital platforms and digital touchpoints that makes up a consumer’s everyday interaction. More importantly, you must be able to link all the pieces together into a compelling and cohesive strategy that addresses the client brief and business challenges.

The Responsibilities

• Day-to-day SEO, SEM and SMM campaign management and digital paid advertising management of multiple client accounts
• Hands-on management of campaigns across Paid Search (Google Ads), Paid Social (Facebook Ads), Organic Social (Facebook & Instagram) and SEO verticals
• Understand metrics and KPIs of account and continually suggest optimizations to improve campaign performance
• Contribute to the development of a needs analysis & strategic marketing plan in alignment to clients’ marketing objectives
• Collaborate with internal team members across various departments
• Have a good understanding of the digital trends including social networking sites, search engine optimization, search engine marketing, and discuss boards, blogs, video sharing sites, & viral marketing strategies

The Requirements

• Minimum 2-4 years of hands-on experience with SEO/SEM/SMM campaigns and digital paid advertising management
• Knowledgeable in Search Engine Optimisation, Search Engine Marketing (Google), Social Media Paid Advertising (Facebook, Instagram)
• Confident in presenting to mid-senior level clients, with strong deck building and verbal communication abilities
• Strong analytical skills and familiarity with Excels and numbers would be beneficial
• Google Ads/Google Analytics, Meta or LinkedIn certified individuals preferred