Primary Responsibilities

• Execution of social media channels for all of 1855 F&B’s brands
  • Liaising with designer on social media templates to develop artwork for posting
  • Developing a social media plan and content strategy that shall be vetted by the Marketing Manager, with posts to be published once every 2 days by the Marketing Intern
  • Setting targets for social media followers and coming up with related strategies to drive engagements, in particular, to the delivery platforms
  • Advocating the brand(s) in social media spaces, engaging in dialogues and answering questions where appropriate
  • Tracking and monitoring allocated budgets for digital boost internally and with the digital marketing agency (where applicable)
  • Executing basic photography and videos for social media channels, and liaising with external vendors for special events

• Management of influencer marketing campaigns for social media
  • Developing a list of key opinion leaders and influencers that shall be approved by the Marketing Manager which are in sync with the brand’s values
  • Collaborating with internal stakeholders to develop and implement a Social Media strategy to ensure distinctiveness in creative direction for each outlet, yet cohesiveness in overall brand voice
  • Working with the Marketing Intern to develop bi-weekly reports for the Marketing Manager in relation to key performance indicators for social media / PR agency reach

• Research and reputation management
  • Auditing competitors’ online and social media efforts as well as general market research to ensure that the brand is up-to-date with all F&B trends
  • Identifying and keeping up-to-date with F&B and design trends
  • Tracking of positive and negative feedback for all of 1855 F&B’s brands for monthly evaluation by the marketing team for reporting to management

Requirements:

• Degree/Diploma in Marketing, Communications, Business or related field, with at least 2 years of prior experience in a marketing role
• Capable of working in a fast paced environment and has the ability to manage multiple priorities
• Strong proficiency in English, with strong copy vetting and writing skills
• Open-minded with a keen sense of taste and deep passion for the F&B industry
• Familiarity with all leading Social Media Platforms a willingness to go beyond to learn about other latest tools for engagement on social media
• Good eye for social media visuals and a proactive self-starter with demonstrable knowledge in social analytics tools knowledge (e.g. SEO, Google Analytics, YouTube and Facebook statistics)
• Results-driven, capable of setting achieving targets and desirous of meeting company goals successfully

Who we are:

1855 F&B is a lifestyle and hospitality group that houses both unique and acclaimed franchise culinary concepts – a multi-cultural expression of vibrant flavours, exquisite spaces and warm, convivial service. In unison with award winning sister companies, Singapore’s leading wine & spirits retailer – 1855 The Bottle Shop and on trade specialist – Vinicole Asia, the collective vision seeks to thrill and delight the senses, creating memorable wine and dine experiences. Brands under 1855 F&B include The Spot, WAKANUI Grill Dining Singapore, Perch and Kam’s Roast Kuala Lumpur, Malaysia.