Job Description

Job Summary: We are seeking a dynamic and creative Social Media Content Specialist to join our team in the FMCG (Fast-Moving Consumer Goods) industry. In this role, you will be responsible for crafting engaging and visually appealing content across various social media platforms, including but not limited to written content, graphic design, and video editing. You will play a crucial role in enhancing our brand presence, driving engagement, and increasing brand awareness among our target audience.

Responsibilities:

• Content Creation: Develop compelling written content for social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok, adhering to brand guidelines and tone of voice. Create captivating captions, tweets, and posts that resonate with our audience and drive engagement.
• Graphic Design: Design eye-catching visuals, including images, infographics, and illustrations, to accompany social media posts. Utilize design tools and software to produce high-quality graphics that align with our brand identity and messaging.
• Video Editing: Produce engaging video content for social media campaigns, including product demos, tutorials, testimonials, and promotional videos. Edit and enhance video footage to ensure professional quality and maximum impact.
• Content Calendar Management: Collaborate with the marketing team to develop a content calendar aligned with marketing objectives and product launches. Plan and schedule social media posts in advance, ensuring a consistent and cohesive content strategy.
• Community Engagement: Monitor social media channels for comments, messages, and mentions, and respond promptly to inquiries and feedback. Foster positive relationships with followers and influencers to enhance brand loyalty and advocacy.
• Trend Research: Stay updated on industry trends, social media best practices, and emerging technologies to inform content creation strategies. Identify opportunities for innovation and experimentation to maintain a competitive edge in the digital landscape.